At some point in time, every go-to-market (GTM) team struggles with content. You have a lot of it, but you don’t know if it’s used by sellers, whether prospects view it, or if it influences conversions.
Reach plc, the United Kingdom and Ireland’s largest commercial news publisher, was faced with this same challenge. Their B2B Director Nick Copson chose Seismic to ensure that Reach’s content is always up-to-date and relevant. He’s also able to monitor the content sellers share and whether customers view it. Check out their story:
When you understand how content is used by your sellers and customers, it becomes easier to predict revenue generation. If your organization is ready to operate more efficiently, please reach out to your customer success manager or get a demo today.